Colin Cronin entered the business world via traditional marketing and project management, but it wasn’t long before his interest in new & online media drew him to digital marketing. In addition, with a background as an IT professional, Colin is always excited about the potential of entrepreneurship and technology working together.
Colin is an innovator at heart. A long-time proponent of revising the idea of search engine optimization to keep up with the evolving role of SEO professionals, he started using the term Discovery Optimization to bring the idea more in line with the true scope of responsibilities.
When he’s not nerding out with digital marketing and tech, you can usually find Colin with music, dance, yoga, and photography, as well as spending quality time with friends and family.
Technology is a marvelous thing, but it’s only a tool. Most of the technology in digital marketing has equalized the playing field, which means that it’s more important than ever to think and act creatively. To do that, it’s critical to find something that you are passionate about. Passion and excitement breed excellence, and excellence is an essential ingredient in achieving a more holistic idea of success in life. That’s what we’re all about.
Raj Shah is a social entrepreneur who firmly believes excellence always sells.
Raj’s web marketing approach is simple: bring in the greatest number of influential people – customers, employees, partners, etc. – possible by communicating your purpose as clearly and effectively as possible. He helps brands attract people through WordPress design & development and compelling inbound marketing techniques such as Discovery Optimization, content creation & distribution, and more.
Although Raj is passionate about entrepreneurship and digital marketing, he also enjoys spending time with his family & friends, playing basketball and rooting for his Chicago Bulls! He is, and will continue to be, a “Student of the Universe” and an “Excellence Chaser.”
I do my best to translate the idea of excellence to every aspect of my work & life – creating Digital Marketing strategies, launching Startups, playing sports, being a son and a brother, and so on. Ironically, when I began to ignore the temptation of success and instead focused on developing excellent habits, my greatest moments of triumph followed. I firmly believe that anyone – people and organizations – can do the same. And I can teach you how.
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