Humanizing Digital Marketing and the Web

Providing a Guide for the Digital Age

Empowering Individuals, Organizations, and Brands...

Through Discovery Optimization

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  Discovery Optimization

  The idea of Search Engine Optimization (SEO) is in need of revision, with the incorporation of social strategy, rich media, brand monitoring, and more. Our focus is on Discovery Optimization, discovery on the web through the optimal (relevant, contextual, and brand-specific) combination of inbound verticals and channels.
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  Context Marketing

  You’ve heard that content is king, but content only makes sense when it is placed in context. While Discovery Optimization focuses on attracting people to your website, Content in Context helps convert them into recurring fans, customers, and evangelists. When your content is relevant and provides value, you create loyalty.
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  Kaizen
  Efficiency

  With the rapid pace of change on the web, standing still is moving backwards. Understanding how people are interacting with your brand is the foundation for continual improvement. Through analytics and research, we help you identify how to improve the efficiency and efficacy of your online marketing.
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  Foundational Design

  A website is the vehicle to enable your digital marketing and build trust & authority online. But for many, developing and maintaining a website is a daunting task that they would rather avoid. We can equip you with that vehicle – minus the overly technical fuss – so you can focus on things that are important to you, like growing your brand.

Humanizing is About Putting a Human Face to a Brand. Come On Down and Meet Us!

• Colin Cronin

• Digital Marketing Arbiter

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Colin Cronin entered the business world via traditional marketing and project management, but it wasn’t long before his interest in new & online media drew him to digital marketing. In addition, with a background as an IT professional, Colin is always excited about the potential of entrepreneurship and technology working together.

Colin is an innovator at heart. A long-time proponent of revising the idea of search engine optimization to keep up with the evolving role of SEO professionals, he started using the term Discovery Optimization to bring the idea more in line with the true scope of responsibilities.

When he’s not nerding out with digital marketing and tech, you can usually find Colin with music, dance, yoga, and photography, as well as spending quality time with friends and family.

Technology is a marvelous thing, but it’s only a tool. Most of the technology in digital marketing has equalized the playing field, which means that it’s more important than ever to think and act creatively. To do that, it’s critical to find something that you are passionate about. Passion and excitement breed excellence, and excellence is an essential ingredient in achieving a more holistic idea of success in life. That’s what we’re all about.

• Raj Shah

• Digital Marketing Architect

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Raj Shah is a social entrepreneur who firmly believes excellence always sells.

Raj’s web marketing approach is simple: bring in the greatest number of influential people – customers, employees, partners, etc. – possible by communicating your purpose as clearly and effectively as possible. He helps brands attract people through WordPress design & development and compelling inbound marketing techniques such as Discovery Optimization, content creation & distribution, and more.

Although Raj is passionate about entrepreneurship and digital marketing, he also enjoys spending time with his family & friends, playing basketball and rooting for his Chicago Bulls! He is, and will continue to be, a “Student of the Universe” and an “Excellence Chaser.”

I do my best to translate the idea of excellence to every aspect of my work & life – creating Digital Marketing strategies, launching Startups, playing sports, being a son and a brother, and so on. Ironically, when I began to ignore the temptation of success and instead focused on developing excellent habits, my greatest moments of triumph followed. I firmly believe that anyone – people and organizations – can do the same. And I can teach you how.

Great to Meet You! Learn more about us by taking a Look at a sample of our work.